As a project Endor Design had to come up with a new logo concept for PopUpShop SA. The logo had to be classy, simple and sophisticated. The text had to be a serif style and there should be no pattern but perhaps an insignia or classic pattern. The colour scheme was to be white, black and grey. I toyed with the ideas the client had and came up with a few designs.
These logos I felt were trendy and I liked the way the ‘P’ linked into the ‘U’. The shadow emphasized the popping up dimension. The black version was for a more formal look. Some say that adding drop shadows is a common design element.
For this simple design I played around with the word ‘Up’ and elevated it to create a unique dynamic. However the client wanted the words pop up shop to be one and the letters ‘p’ ‘u’ and ‘s’ to be intitialised.
This inspiration here was the Milady’s logo. The name in one line and a sort of thread through design in the lettering keeps things “designed” yet still simple text. I switched from SA to the full version South Africa because it looked better.
Over here I moved on to an embossed text and in the 2nd version I added the line and rose detail. The natural and white elements of the rose are to advertise the type of clothes they sell.
With this idea I went for a high end fashion line look, but it looks more like a hair product logo but i enjoy playing around with the word ‘up’ and so made it stand up.
This logo idea played with the linking of the text and the little graphic represents woven fabrics.
The client wanted an insignia such as the Louis Vuitton design and this was my admittedly failed attempt to created that look by adding a victorian vector in the background. Tacky job – i know!
This design I enjoyed most because I felt it conveyed the quality and brand loyalty which names such as Woolworths and Stuttafords presented. The logo looks natural, professional and seems like a honest brand. I liked this idea the most.
In the end my designs were not used but they inspired the logo that was chosen. However I enjoyed the opportunity to design a logo around complicated client specifications. It was an enjoyable journey.