ADT claims to be South Africa’s top security firm and I thought it would be fun to put a spin on what we normally see for security company adverts.

Caption: With ADT guarding your area 24 hours 7 days a week you can’t help but feel safe. On-duty guards are there to respond to alerts and assist where security and protection is needed. Ensure your “happily ever after” by protecting your family from the dangers just outside your door with ADT, because we are always there.

This ADT advert did not come out exactly how I wanted it but the concept is communicated. I used a fairytale story, because the reason fairytales are told are to teach children moral issues in society. The story, the Three Little Pigs, is one about danger and people can relate to this because of the increase in crime and home burglaries in the suburbs. The message is simple: if you use ADT’s services you are ensured a safer lifestyle hence the story of the 3 little pigs being cut short and immediately ending happily. If ADT were around the wolf would never have been a problem, and the same thing with crime in your area. I would prefer to use the straw house in this advert as opposed to the brick house.


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