To get my new game Mock Logo up and running I decided to move on to a 2nd round. This time the product is – a clothing line! My attention was moved to an underwear line for women who want something sexy and daring in their cupboard. My thought process was to do something sexy but not simple and elegant. This had to be a raunchy sexy. What I didn’t want was the simple and classic look of a La Senza or Victoria’s Secret logos.
What I wanted was something funky and young, vibrant and bad ass. So on the path to thinking of what I generally wanted the logo to look like I thought of corsets.
A Word from Wikipedia:
A corset is a garment worn to hold and shape the torso into a desired shape for aesthetic or medical purposes (either for the duration of wearing this item, or with a more lasting effect). Both men and women are known to wear corsets, though women are more common wearers.In recent years, the term “corset” has also been borrowed by the fashion industry to refer to tops which, to varying degrees, mimic the look of traditional corsets without actually acting as one. Read more…
Corsets seem like they possess just the right balance of sexy and badass. Corsets were traditionally painful and caused the death of many a young lady. These days they are made less painfully and emphasize the sexy female figure for women of all shapes and sizes. So now I have my sexy idea – corsets, so where will my funky badass element come in? Well how about some ornate lettering?
Ornate lettering looks bad ass doesn’t it? It seems like the type of writing you would see for Pimps, Rapper’s bling bling and for words like ‘Thug Life’. And as a plus, this old Victorian looking lettering compliments the corset and its history! Nnnnnice. So I’m not a professional designer but with these elements in mind and with the minimal time allowance for this Mock Logo game I came up with the name ‘Unbridled’ for my underwear range.
Adjective: Uncontrolled; unconstrained: “unbridled lust”.